About Us

How We Got Our Name

Poretty came from a late-night conversation about skin insecurities. You know those moments when you're staring in the mirror, focusing on every imperfection? We realized the word perfectly captured something deeper - that our relationship with our skin often starts with the smallest details, like our pores, and somehow connects to how "pretty" or confident we feel.

We've All Been There

We've all been there. That moment when someone compliments your skin and you immediately think about everything wrong with it. Or when you catch your reflection and focus on that one area that bothers you. It's human nature - we notice our flaws more than anyone else ever will.

The thing is, most of us have a complicated relationship with our appearance. We're our own harshest critics. We notice things others never would. And somehow, skincare becomes tied up with self-worth in ways that aren't always healthy.

Something We Discovered

Through our research, we discovered something interesting: people who felt more in control of their skincare routine reported feeling more confident overall. It wasn't about perfection - it was about having tools and knowledge that made them feel empowered.

What We Stand For

We're not here to tell you that you need to fix anything about yourself. Your worth isn't tied to your skin. But if taking care of your skin makes you feel more confident, more comfortable in your own skin, then we want to support that journey.

Where We Go From Here

Poretty exists because we believe everyone deserves to feel comfortable with their skincare choices. No pressure, no unrealistic expectations - just honest tools for people who want them.